Revenue Share in casino affiliate programs is a model where the affiliate receives a percentage of the profits generated from referred players
How it works
- The affiliate refers players via links with a personal ID
- The player places bets, wins or loses the money wagered
- The casino calculates the Net Gaming Revenue (NGR) or the revenue after deducting
- bonuses and fees.
- The affiliate receives a % of NGR (range 20-50%).
Terms and Conditions
- NGR = Stakes – Wins – Bonuses – Fees
- Negative Carry over (Negative Carry over) – it is possible to carry over the casino’s losses to future payouts.
- Payout frequency – as a rule, the program makes payments monthly.
- Commission structure - programs often pay higher commissions as the number of attracted players increases
Example
A player loses $800, having previously received a $100 bonus.
NGR = $700
Affiliate commission (30%) = $210.
Tips
- Choose reliable affiliate programs without negative carryover (No Negative Carry over).
- What is the commission structure, does the percentage increase as the number of attracted players increases?