CPA Casino Affiliate Programs

The CPA (Cost Per Action) model in casino affiliate programs pays affiliates a fixed amount for each action taken by a player referred to the casino.

Examples of such actions are player registration, first deposit, or downloading casino software.

Unlike Revenue Share, which depends on ongoing player activity, CPA offers immediate one-time payments for each qualifying action.

How it works

1. Affiliate Promotion - the affiliate drives traffic to the casino using affiliate links (banners, SEO, email marketing, and other methods).
2. Player Action - when a referred player performs an agreed-upon action, such as registration or first deposit.
3. Payment - the affiliate receives a fixed payment (e.g. $50-$200) for each player action performed.

Terms and Conditions

• Fixed Pay - The CPA amount is a one-time payment for a player’s action.
• Action Definition - The action required to initiate a payment, such as a deposit, registration, and downloading and installing a program.
• Player Quality - Some casinos offer higher CPA rates for high-quality players who are likely to remain active over time.
• No Recurring Income - Unlike Revenue Share, you do not earn from player losses or activity after the action.

Example

A casino offers $100 CPA for every first deposit: - Affiliate invites Player A, who signs up and deposits $200. - Affiliate receives a fixed CPA payout of $100 for this player. - Continued player activity does not affect your earnings.

CPA vs. Other Affiliate Models

Tips

• Negotiate Higher CPA Rates – If you can attract consistent, high-value players, negotiate higher fixed payments.
• Use Paid Advertising – Paid ads (Google, Facebook, etc.) can bring in quick, targeted traffic for higher CPA payouts.

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