The CPA (Cost Per Action) model in casino affiliate programs pays affiliates a fixed amount for each action taken by a player referred to the casino.
Examples of such actions are player registration, first deposit, or downloading casino software.
Unlike Revenue Share, which depends on ongoing player activity, CPA offers immediate one-time payments for each qualifying action.
How it works
- Affiliate Promotion - the affiliate drives traffic to the casino using affiliate links (banners, SEO, email marketing, and other methods).
- Player Action - when a referred player performs an agreed-upon action, such as registration or first deposit.
- Payment - the affiliate receives a fixed payment (e.g. $50-$200) for each player action performed.
Terms and Conditions
- Fixed Pay - The CPA amount is a one-time payment for a player’s action.
- Action Definition - The action required to initiate a payment, such as a deposit, registration, and downloading and installing a program.
- Player Quality - Some casinos offer higher CPA rates for high-quality players who are likely to remain active over time.
- No Recurring Income - Unlike Revenue Share, you do not earn from player losses or activity after the action.
Example
A casino offers $100 CPA for every first deposit:
- Affiliate invites Player A, who signs up and deposits $200.
- Affiliate receives a fixed CPA payout of $100 for this player.
- Continued player activity does not affect your earnings.
CPA vs. Other Affiliate Models
Model |
Earning Based |
Instant Payout |
Long Term Income |
Best For |
CPA |
First Deposit or Other Actions |
✅ Yes |
❌ No |
Fast Payouts, Upfront Earnings |
Revenue Share |
Player’s Lifetime NGR |
❌ No |
✅ Yes |
Long Term Passive Income |
Hybrid |
CPA + Revenue Share |
✅ Yes |
✅ Yes |
Balanced, Long Term, and Immediate Income |
PPC |
Clicks |
✅ Yes |
❌ No |
Traffic-Focused Affiliates |
Tips
- Negotiate Higher CPA Rates – If you can attract consistent, high-value players, negotiate higher fixed payments.
- Use Paid Advertising – Paid ads (Google, Facebook, etc.) can bring in quick, targeted traffic for higher CPA payouts.
#501 BetRunner Partners
Aggregate rating
|
6.08 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#502 Genie Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#503 KingPalace Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#504 AllStarz Casino Partners
Aggregate rating
|
6.55 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#505 1Up Partners
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#506 Slotit Partners
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#507 Niyvi Affiliates
Aggregate rating
|
5.75 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
AGD Not Yet
|
|
CPAHybridsRevenue ShareRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#508 The Pokies Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#509 Zolobet Affiliates
Aggregate rating
|
6.29 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#510 Diversum Partners
Aggregate rating
|
6.88 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#511 Magiplay Affiliates
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#512 Lopoca Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
Skrill Bank Wire Transfer
#513 Casimba Affiliates
Aggregate rating
|
6.62 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#514 Peaky Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#515 Galactix.io Afiiliates
Aggregate rating
|
5.69 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#516 Spinly Affiliates
CPARevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#517 Freespinz Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#518 1xCasino Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session