The CPA (Cost Per Action) model in casino affiliate programs pays affiliates a fixed amount for each action taken by a player referred to the casino.
Examples of such actions are player registration, first deposit, or downloading casino software.
Unlike Revenue Share, which depends on ongoing player activity, CPA offers immediate one-time payments for each qualifying action.
How it works
- Affiliate Promotion - the affiliate drives traffic to the casino using affiliate links (banners, SEO, email marketing, and other methods).
- Player Action - when a referred player performs an agreed-upon action, such as registration or first deposit.
- Payment - the affiliate receives a fixed payment (e.g. $50-$200) for each player action performed.
Terms and Conditions
- Fixed Pay - The CPA amount is a one-time payment for a player’s action.
- Action Definition - The action required to initiate a payment, such as a deposit, registration, and downloading and installing a program.
- Player Quality - Some casinos offer higher CPA rates for high-quality players who are likely to remain active over time.
- No Recurring Income - Unlike Revenue Share, you do not earn from player losses or activity after the action.
Example
A casino offers $100 CPA for every first deposit:
- Affiliate invites Player A, who signs up and deposits $200.
- Affiliate receives a fixed CPA payout of $100 for this player.
- Continued player activity does not affect your earnings.
CPA vs. Other Affiliate Models
Model |
Earning Based |
Instant Payout |
Long Term Income |
Best For |
CPA |
First Deposit or Other Actions |
✅ Yes |
❌ No |
Fast Payouts, Upfront Earnings |
Revenue Share |
Player’s Lifetime NGR |
❌ No |
✅ Yes |
Long Term Passive Income |
Hybrid |
CPA + Revenue Share |
✅ Yes |
✅ Yes |
Balanced, Long Term, and Immediate Income |
PPC |
Clicks |
✅ Yes |
❌ No |
Traffic-Focused Affiliates |
Tips
- Negotiate Higher CPA Rates – If you can attract consistent, high-value players, negotiate higher fixed payments.
- Use Paid Advertising – Paid ads (Google, Facebook, etc.) can bring in quick, targeted traffic for higher CPA payouts.
#426 Wunder Affiliates
Aggregate rating
|
6.23 |
askgamblers.com |
|
|
|
3 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#427 BetFusion Partners
Aggregate rating
|
3 |
affiliateguarddog.com |
|
|
|
6.4 |
askgamblers.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#428 Oh My Gaming Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#429 F12 Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#430 Maxxwin Partners
Aggregate rating
|
5.87 |
askgamblers.com |
|
|
|
10 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#431 Partners Club
Aggregate rating
|
5.96 |
askgamblers.com |
|
|
|
10 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#432 12Play Affiliate
CPAHybridsRevenue Share
No Negative BalanceEarnings BundledCookie duration Session
#433 PachiPachi Affiliates
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#434 Fortune Games Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#435 Revsharks Affiliates
Aggregate rating
|
6.06 |
askgamblers.com |
|
|
|
3 |
affiliateguarddog.com |
|
|
|
10 |
gpwa.org |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
NETeller Bank Wire Transfer
#436 Speedy Partners
CPAHybridsRevenue Share
No Negative BalanceEarnings not Bundled
#437 Cryptorino Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#438 Amerio Affiliates
CPARevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#439 WiAff
Aggregate rating
|
5.51 |
askgamblers.com |
|
|
|
10 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#440 Powerbet777 Affiliates
Aggregate rating
|
6.14 |
askgamblers.com |
|
|
|
3 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#441 Ninja Revenue Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
Skrill Bank Wire Transfer
#442 Ready Set Partners
Aggregate rating
|
5.82 |
askgamblers.com |
|
|
|
3 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
Skrill Bank Wire Transfer
#443 Betsala Affiliates
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#444 Instaspin Affiliates
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#445 7kPartners
Aggregate rating
|
3 |
affiliateguarddog.com |
|
|
|
4.78 |
askgamblers.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#446 Winscore Partners
Aggregate rating
|
6.31 |
askgamblers.com |
|
|
|
5 |
affiliateguarddog.com |
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session
#447 CoolCasino Affiliates
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#448 Gamblezen Affiliates
Aggregate rating
|
10 |
affiliateguarddog.com |
|
|
|
8.63 |
askgamblers.com |
AskGamblers Great AskGamblers Very Good
|
|
CPAHybridsRevenue Share
No Negative BalanceEarnings not Bundled
#449 iVip9 Affiliates
CPAHybridsRevenue Share
No Negative BalanceCookie duration Session
#450 Essential Partners
Aggregate rating
|
10 |
affiliateguarddog.com |
AGD Not Yet
|
|
|
7.85 |
askgamblers.com |
|
|
Revenue ShareCPAHybridsRevenue Share
No Negative BalanceEarnings not BundledCookie duration Session